SiliconBlue Technologies 3255 Scott Blvd.
Bldg. 7, Suite 101
Santa Clara, California USA
95054
+1 408-727-6101
www.siliconbluetech.com
 
SiliconBlue Names Promaster as Greater China and Taiwan Distributor
 
SANTA CLARA, California, May 25, 2009 - SiliconBlue® Technologies, the leading supplier of ultra-low power, single-chip, SRAM FPGAs, today announced it has selected Promaster Technology Corporation as a distributor in Greater China and Taiwan. Promaster will provide sales and technical support for SiliconBlue’s ultra-low power, single-chip iCE65™ mobileFPGA™ product line developed from the ground-up to address the rapidly growing consumer, battery-based mobile market.

“iCE65™ SRAM FPGAs are experiencing tremendous acceptance from customers in China and Taiwan, an area of explosive development for many of today’s leading battery-operated, handheld products,” said Kapil Shankar, CEO of SiliconBlue Technologies. “We are pleased to have a recognized leader like Promaster representing us in this important sales region.”

“SiliconBlue is the first company in 10 years to successfully introduce a new FPGA technology,” said Mayor Wu, Chairman and CEO of Promaster. “iCE65 mobileFPGAs are a unique alternative to ASICs, and provide China and Taiwan system designers a new way to quickly and easily add new, innovative features to their mobile product designs at the lowest cost, lowest risk, with the fastest time-to-market.”
 
About the iCE65 Family
iCE65 ultra low-power mobileFPGAs are the premier programmable logic solution for consumer, battery-based applications such as smart phones, eBooks/ePaper, netbooks, digital picture frames, mobile internet devices, portable media players, hand-held POS, medical instruments, digital still cameras and flash camcorders. These applications have an extremely short development and product life cycle; therefore, by combining the reprogramming flexibility benefit of FPGAs with the low cost, low power and single-chip benefits of ASICs, iCE65 FPGAs offer the “best of both worlds” solution for handheld consumer system designers.
 
About SiliconBlue
SiliconBlue provides a new class of ultra-low power, single-chip, SRAM FPGAs designed specifically for handheld consumer applications. Manufactured on TSMC’s 65nm LP (low power) CMOS process, the iCE65 mobileFPGA family meets the power, price and area requirements for battery-operated products such as smart phones, eBooks/ePaper, netbooks, digital picture frames, mobile internet devices, portable media players, hand-held POS, medical instruments, digital still cameras and flash camcorders. Headquartered in Santa Clara, California, the company has a highly skilled team of PLD experts who have been instrumental in developing and patenting many of the leading programmable logic technologies on the market today. Learn more at: www.siliconbluetech.com
 
 
About Promaster Technology
Promaster Technology was founded in 1995, is headquartered in Taipei, Taiwan and has offices in Hsinchu, Taiwan and Shanghai, Shenzhen and Beijing China. Engaging with leading suppliers in a focused market segment, the Promaster team is committed to providing strong sales and technical support for its customers. Learn more at: www.pmaster.com.tw
 
SiliconBlue is a registered trademark and iCE65 and mobileFPGA are trademarks of SiliconBlue Technologies Corporation. All other trademarks and registered trademarks are the property of their respective owners.
     

   
For more information:
 
   John Birkner
   Vice President, Strategic Marketing
   Tel: 408-727-6101
   john@siliconbluetech.com
   Jan Houts
   Houts Communications
   Tel: 650-400-4849
   janhouts@comcast.net